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Prices mostly outside the sweet spot ($6.63–$13.30) — this niche doesn't clear our bar today.

Market size 31Growth 14Conversion 78Competition 31Returns 86Price range 0Avg price 32Brand share 35Review moat 47Quality gap 78

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,752.12

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.87

avg listing price — sweet spot $15–$100

Market size

Okay£140K

£140K/yr · 185K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Price range

Bad£6.63–£13.30

cheapest to priciest tracked listing — scored on the share inside $15–$100