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Prices mostly outside the sweet spot ($4.04–$16.00) — this niche doesn't clear our bar today.

Market size 29Growth 18Conversion 75Competition 31Returns 78Price range 8Avg price 21Brand share 47Review moat 44Quality gap 37

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,063.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£125K

£125K/yr · 236K searches

Avg price

Bad£7.59

avg listing price — sweet spot $15–$100

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Price range

Bad£4.04–£16.00

cheapest to priciest tracked listing — scored on the share inside $15–$100