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Prices mostly outside the sweet spot ($3.16–$8.63) — this niche doesn't clear our bar today.

Market size 27Growth 24Conversion 80Competition 51Returns 97Price range 0Avg price 17Brand share 70Review moat 20Quality gap 48

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£115K

£115K/yr · 223K searches

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad13,533.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.22

avg listing price — sweet spot $15–$100

Price range

Bad£3.16–£8.63

cheapest to priciest tracked listing — scored on the share inside $15–$100