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Prices mostly outside the sweet spot ($4.21–$7.33) — this niche doesn't clear our bar today.

Market size 22Growth 19Conversion 87Competition 14Returns 89Price range 0Avg price 16Brand share 28Review moat 25Quality gap 28

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,643.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£88K

£88K/yr · 156K searches

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.60

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad£4.21–£7.33

cheapest to priciest tracked listing — scored on the share inside $15–$100