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typecase ipad keyboard
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£55.74avg listing price — sweet spot $15–$100
Review moat
Good607.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£13.86–£184.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£97K£97K/yr · 87K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-32.6%90-day search growth — must beat 0% to launch