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tn2510
Worth a lookShows searches that convert (16.6% search→purchase), but soft demand (-14.6% this quarter) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.66avg listing price — sweet spot $15–$100
Price range
Great£13.36–£60.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great243.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£114K£114K/yr · 28K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.6%90-day search growth — must beat 0% to launch