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teleprompter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good542.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good£120.70avg listing price — sweet spot $15–$100
Market size
Okay£242K£242K/yr · 84K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£27.61–£410.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand