52
tablet cushion
Worth a lookShows low returns (1.5%), but soft demand (-36.7% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Price range
Good£6.95–£36.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£140K£140K/yr · 263K searches
Review moat
Okay3,406.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.7%90-day search growth — must beat 0% to launch