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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£32.41avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£12.50–£124.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,189avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay£158K£158K/yr · 104K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier