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Prices mostly outside the sweet spot ($2.90–$7.11) — this niche doesn't clear our bar today.

Market size 27Growth 24Conversion 93Competition 51Returns 90Price range 0Avg price 13Brand share 43Review moat 21Quality gap 33

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£115K

£115K/yr · 216K searches

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad10,762.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.62

avg listing price — sweet spot $15–$100

Price range

Bad£2.90–£7.11

cheapest to priciest tracked listing — scored on the share inside $15–$100