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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Great243.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great£76.67avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£23.59–£250.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£104K£104K/yr · 147K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price