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sayo device
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£24.03avg listing price — sweet spot $15–$100
Price range
Great£12.30–£32.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great389avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£81K£81K/yr · 105K searches
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand