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sata to usb
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 128K searches
Price range
Bad£3.37–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,928.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch