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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 20Conversion 22Competition 20Returns 71Price range 0Avg price 62Brand share 0Review moat 16Quality gap 21

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good£140.41

avg listing price — sweet spot $15–$100

Market size

Okay£124K

£124K/yr · 51K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad20,465.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£102.50–£189.71

cheapest to priciest tracked listing — scored on the share inside $15–$100