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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 16Conversion 25Competition 19Returns 78Price range 58Avg price 77Brand share 0Review moat 14Quality gap 20

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great£95.75

avg listing price — sweet spot $15–$100

Price range

Good£55.49–£131.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£101K

£101K/yr · 53K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Review moat

Bad24,291.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand