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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 16Conversion 9Competition 22Returns 59Price range 0Avg price 49Brand share 0Review moat 72Quality gap 68

Review moat

Good608.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Okay£181.52

avg listing price — sweet spot $15–$100

Market size

Okay£119K

£119K/yr · 89K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£141.68–£231.28

cheapest to priciest tracked listing — scored on the share inside $15–$100