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Prices mostly outside the sweet spot ($3.11–$11.46) — this niche doesn't clear our bar today.

Market size 16Growth 20Conversion 64Competition 65Returns 94Price range 0Avg price 18Brand share 38Review moat 22Quality gap 35

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,774.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.30

avg listing price — sweet spot $15–$100

Market size

Bad£62K

£62K/yr · 173K searches

Price range

Bad£3.11–£11.46

cheapest to priciest tracked listing — scored on the share inside $15–$100