32
remarkable 2 case
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.99avg listing price — sweet spot $15–$100
Review moat
Good598.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.92–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 99K searches
Growth
Bad-45.2%90-day search growth — must beat 0% to launch