41
ram
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size
Incredible£2.4M£2.4M/yr · 4.4M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£158.90avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,211.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£67.94–£302.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price