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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 17Conversion 76Competition 2Returns 97Price range 0Avg price 13Brand share 0Review moat 11Quality gap 47

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£72K

£72K/yr · 208K searches

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.81

avg listing price — sweet spot $15–$100

Review moat

Bad29,579.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.68–£6.23

cheapest to priciest tracked listing — scored on the share inside $15–$100