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Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 16Conversion 51Competition 31Returns 74Price range 76Avg price 86Brand share 32Review moat 40Quality gap 70

Avg price

Great£19.22

avg listing price — sweet spot $15–$100

Price range

Great£7.89–£37.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,468.47

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£197K

£197K/yr · 246K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch