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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 17Conversion 72Competition 9Returns 79Price range 95Avg price 95Brand share 7Review moat 43Quality gap 24

Avg price

Incredible£39.21

avg listing price — sweet spot $15–$100

Price range

Incredible£22.04–£64.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,163.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£87K

£87K/yr · 33K searches

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand