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patch cable
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay2,249.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Price range
Okay£5.25–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 107K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch