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negative scanner
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good£103.47avg listing price — sweet spot $15–$100
Review moat
Good1,371.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£216K£216K/yr · 146K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Price range
Bad£10.08–£395.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price