54
mouse mat
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($1.58–$13.54) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 5.3M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Review moat
Bad11,250.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.58–£13.54cheapest to priciest tracked listing — scored on the share inside $15–$100