38
mic with boom arm
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£42.75avg listing price — sweet spot $15–$100
Price range
Great£14.29–£112.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,320.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 60K searches
Brand share
Bad98%top-5 brand share — brand-locked demand