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Worth a lookShows searches that convert (14.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£16.61avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good931.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.23–£27.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£129K£129K/yr · 55K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand