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mac mini m4
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great422.46avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£350K£350K/yr · 826K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£325.78avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Price range
Bad£16.32–£819.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price