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lightning to usb adapter
Skip itPrices mostly outside the sweet spot ($3.24–$7.83) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,192.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.94avg listing price — sweet spot $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 85K searches
Price range
Bad£3.24–£7.83cheapest to priciest tracked listing — scored on the share inside $15–$100