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lenovo idea tab 11 case
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,062.06avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.16avg listing price — sweet spot $15–$100
Price range
Bad£5.43–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£84K£84K/yr · 204K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch