30
ledger flex
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great345.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good£176.31avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 6K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£98.53–£305.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price