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lc422
Worth a lookShows searches that convert (22.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£23.86avg listing price — sweet spot $15–$100
Price range
Great£11.13–£86.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great207.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£203K£203K/yr · 37K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.4%90-day search growth — must beat 0% to launch