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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 16Conversion 100Competition 33Returns 97Price range 87Avg price 88Brand share 5Review moat 61Quality gap 47

Conversion

Incredible24.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£20.17

avg listing price — sweet spot $15–$100

Price range

Great£9.10–£69.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,062.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£148K

£148K/yr · 30K searches

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand