45
kids ipad case
Skip itSoft demand (-3.8% this quarter) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,073.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay£9.05–£19.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£128K£128K/yr · 378K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch