22
kanto ora
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good697.86avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay£218.87avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 20K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£113.66–£362.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price