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Worth a lookShows searches that convert (15.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Market size
Good£487K£487K/yr · 472K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Price range
Okay£3.42–£18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,412.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Signals No Dominant Brand