53
ipad stand
Worth a lookShows a fragmented shelf (top 5 take 43% of clicks), but soft demand (-23.4% this quarter) keeps it on the watch list.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good£622K£622K/yr · 1.3M searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£3.39–£33.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,750.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.4%90-day search growth — must beat 0% to launch