37
ipad mini case
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Price range
Good£6.41–£36.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.49avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay£203K£203K/yr · 494K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,306.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch