40
ipad air case
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Market size
Good£472K£472K/yr · 1.5M searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.51avg listing price — sweet spot $15–$100
Price range
Okay£6.19–£19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,295.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch