29
ipad air 3rd generation case
Skip itPrices mostly outside the sweet spot ($6.20–$15.34) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,869.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£69K£69K/yr · 193K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad£6.20–£15.34cheapest to priciest tracked listing — scored on the share inside $15–$100