40
ipad air 13 inch case
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Price range
Good£8.06–£29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay£260K£260K/yr · 573K searches
Review moat
Okay2,271.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-18.2%90-day search growth — must beat 0% to launch