45
ipad 6th generation case with keyboard
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great312.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£7.56–£35.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad£23K£23K/yr · 33K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch