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ipad 10th generation case
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Market size
Great£1.7M£1.7M/yr · 5.9M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.04avg listing price — sweet spot $15–$100
Review moat
Bad9,313avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.14–£16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.2%90-day search growth — must beat 0% to launch