54
ipad 10.2 case with keyboard
Worth a lookShows a sweet-spot price point ($23.18 avg), but soft demand (-36.7% this quarter) keeps it on the watch list.
Avg price
Incredible£23.18avg listing price — sweet spot $15–$100
Price range
Great£12.92–£72.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good800.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£165K£165K/yr · 183K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand