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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 100Competition 13Returns 97Price range 69Avg price 85Brand share 0Review moat 15Quality gap 63

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£19.02

avg listing price — sweet spot $15–$100

Price range

Good£9.84–£26.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Review moat

Bad21,844.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad£28K

£28K/yr · 7K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand