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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great251avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good£105.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£59.60–£194.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£36K£36K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price