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Worth a lookShows searches that convert (11.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great287.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.01avg listing price — sweet spot $15–$100
Price range
Good£9.10–£27.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£85K£85K/yr · 50K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand