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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 17Conversion 96Competition 20Returns 95Price range 89Avg price 95Brand share 0Review moat 40Quality gap 67

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.70

avg listing price — sweet spot $15–$100

Price range

Great£9.43–£86.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,513.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£111K

£111K/yr · 35K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand