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hp 415a
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good666.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good£154.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 10K searches
Price range
Bad£74.60–£423.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price