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Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£26.49avg listing price — sweet spot $15–$100
Price range
Incredible£14.94–£34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.0M£1.0M/yr · 190K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,672.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand